Avrich was born in Montreal, Canada. Over 30 years, Avrich has become an acclaimed BIOS-doc filmmaker responsible for films on some of the most controversial and popular icons in modern history. Avrich has also produced and directed successful stage to screen adaptations of Shakespeare theatrical productions in partnership with The Stratford Festival. Avrich also a veteran of the advertising world responsible for thousands of high profile ad campaigns for films and concert tours. He is also author of 3 books including Selling The Sizzle: The Magic + Logic of Entertainment Marketing.