Craig McMahon started his career in 2004 producing horror but moved into focusing on family films. He writes, directs and is the D.P. on all of his films. He is known for LionsGate horror titles, Machined and Reborn. He is also known for his shift into the genre of family entertainment. His titles have been sold in Wal-Mart and many retail stores as well as many overseas countries. All of this was accomplished without the use of any star power.