Jasmine Roth is the host of HGTV's latest series, "Hidden Potential," where she transforms homes from cookie-cutter to custom, through clever design. As a practical and budget-conscious designer, she is bringing her "California Cool Design" to neighborhoods across the country and winning the hearts of America in the process.The Virginia native is the owner and founder of her the boutique development company, Built Custom Homes where she specializes in designing homes for select build-to-suit clients and new construction "spec" builds. Roth consistently redefines "luxury" and has stormed an online cult following for her cozy touches and functional space planning.As a woman in a male-dominated industry, Roth found her voice early on and regularly consults other women on leadership, team building, and goal setting.With the firm belief in a hands-on approach, Roth customizes each home for the family that will eventually live there, thoughtfully considering every detail. It is this hard-working approach and drive that has set Roth apart and has landed her esteemed awards in her industry including, "2017 Best of Houzz for Design."When she isn't on the job site, Roth loves to play with her dogs, travel, snowboard, cook, and spend time with her family. She is actively involved with Habitat for Humanity, volunteering both locally and abroad. In 2016 Jasmine traveled to India with Habitat for Humanity and is passionate about substandard housing within her community.Roth currently resides in the homes she designed and built in Huntington Beach, CA, and Park City, UT.