Jeff Goldberg graduated from UCLA with honors in 2004, majoring in Mass Media Communication with a minor in Political Science. As a college senior, Goldberg interned for Mel Gibson's production company, Icon Productions, just prior to the release of The Passion of the Christ. Upon graduation, he was hired as an Agent Trainee at William Morris Agency, where he became first assistant to the Worldwide Head of Television, Sam Haskell. After leaving William Morris with Haskell, Goldberg assisted with the production of Mississippi Rising, a benefit concert that raised over $15 million for the victims of Hurricane Katrina. He went on to become the Director of Marketing for independent production company Every Tribe Entertainment during the release of the feature film, End of the Spear, which was one of the top ten grossing films of its opening weekend in 2006. Goldberg later became VP of Marketing and Distribution for EthnoGraphic Media, a documentary film company. In January 2009, Goldberg co-founded Toy Gun Films, an independent film production company that has produced award-winning short films in Colombia, Japan and South Africa.