John Allert is the Chief Marketing Officer and a Board Director of McLaren Technology Group - the iconic British Formula One racing team and supercar manufacturer.Originally qualifying as a graphic designer in Australia, John has over 20 years' experience advising leading global brands in Asia Pacific, Europe and the UK, where he has been based since 2003. Prior to joining McLaren, John was Chief Executive of Interbrand's UK business, and sat on Interbrand's Global Board.Throughout his career, John has been a frequent speaker, writer and lecturer on branding, and during his time at McLaren has built a reputation as one of the UK's leading practitioners in digital branding, sports marketing and brand integrated content, pioneering the acclaimed 'Tooned' cartoon series in 2012, in collaboration with Framestore.John and his team's work at McLaren has attracted industry recognition including a One Show Gold Pencil, British Market Research Award, British Retail Design Award, Cristal Award for Branded Content and a Gold Clio for Branded Entertainment.