Layfield brings a lot to the table as one of InnoVate's Creative Producers. Working as a music executive for 15 in Chicago, Atlanta and Los Angeles, Larry Layfield was the orchestrator building the team that created the Grammy nominated, double platinum Ludacris featuring Nicki Minaj song "My Chick Bad". With the success of "My Chick Bad", Layfield decided to follow is childhood passion and turned his focus toward developing and producing film and television content.Larry Layfield spent 4 years working directly under the umbrella of "de Passe Jones Entertainment", where he served as an Executive of Internet Strategy/Marketing & Project Manager. Since leaving DPJ and partnering up with film producer/actor Devin Reeve, he has served as a (UPM) Unit Production Manager and Producer on a variety of feature films, music videos, commercials and live events. Layfield has brought his creative mind, leadership and keen business skills to the music, film and television industry and is widely considered one of the most effective internet marketing executives. Mentored by the award winning Suzanne de Passe, he brings a high level of professionalism, expertise & valued resources to the InnoVate team.