Martin is an innovative wildlife filmmaker, zoologist (Duke University Graduate), and is dedicated to teaching people about wild creatures and working for the preservation of endangered species. In 1990, Martin and his brother Chris Kratt founded The Earth Creatures Company, which specializes in wildlife entertainment. Martin and brother Chris have authored eight wildlife books for children (including Creatures in Crisis and Where're the Bears?) published by Scholastic. They are recipients of an Award of Appreciation for their on-going commitment and public service on behalf of conservation and environmental education by US Secretary of the Interior, Bruce Babbitt.