As a native Los Angeleno, Nelson Grande is no stranger to the gravitational pull of the entertainment industry. Growing up in Highland Park where a typical Saturday included witnessing Tarantino shoot Reservoir Dogs or Gregory Nava shoot Mi Familia. At the age 21, Grande took a leap of faith and started pursuing a career as an actor and never looked back. Years later, Grande has been in national and regional commercials and has done guest spots on several TV shows including a recurring role in the critically acclaimed HBO show Eastbound and Down and several episodes on General Hospital. Although he continues to thrive as an actor, he felt the familiar strain many actors experience in Hollywood. He refused to let this deter or distract him from pursuing his career. However, it was the birth of his daughter that served as the spark that ignited his need for a change. The opportunity to create this impact on a local, national and global level came when he and Fanny Veliz founded Avenida Productions a production and consulting company that focuses on empowering the independent filmmaker.