Rich Lounello is a busy American actor splitting his time between New York and Los Angeles. Rich started out in theatre - cast in a wide spectrum of plays from broad farces to playing the iconic role of Biff in "Death Of A Salesman" to rave reviews. He is also an award winning writer and director whose first short film "The Loop" is now in distribution and he has 3 screenplays in pre-production. He lives in upstate NY with his wife.