For almost two decades, Vijay Amritraj was one of the most famous tennis players in the world, and was the top tennis player in Asia for 14 straight years. In recent years, Vijay has become a leading tennis commentator for Fox Sports in the US and STAR-TV in Asia. His California-based company, First Serve Entertainment, is one of the leading multimedia production companies that deals with Asian-American content, and helped Disney, Turner and ESPN enter the Indian market.