Whindersson Nunes Batista was born in Palmeira do Piauí and grew up in Bom Jesus, Piauí. At the age of fifteen he decided that he wanted to make videos for YouTube. He did several attempts to get his channel recognized, but they were not successful. However, shortly thereafter he returned to producing videos for the channel, and the videos began to receive more views, and it was when he launched the parody Alô Vó, Tô Reprovado in 2012, which within a week received five million views. Whindersson then moved to Teresina. He had no place to live, but was invited by the YouTuber Bob Nunes to live with his (Bob's) family in a neighborhood in the northern part of the city. From there on the channel began to rise in popularity, however, on 20 January 2013, the channel was hacked and deleted. After this occurrence, Whindersson created a new channel on 21 January 2013, that still exists as of 2021.