Mr. Pibb is the founder and head of the Mr PiBB Company and the creator of the soft drink Mr. PiBB, Stan and Francine's favorite soft drink, who appears in the American Dad episode A.T. The Abusive Terrestrial. After hearing the company is stopping production of Mr PiBB, Stan and Francine steal the PiBB Mobile and embark on a crazed campaign to save the soft drink.The Mr. PiBB executives bring the company founder Mr. Pibb in to explain to the Smiths that the company is only shutting down production to make room for a new soda called PiBB Xtra and that the soda you drink isn't important; it's drinking them with someone you love.