Bruce Prichard's most famous role was as Brother Love. The red-faced, preacher-like character debuted in the summer of 1988. He claimed he was in WWE to spread the word of love. He made himself appear as a friendly guy who's favorite catchphrase was "I love you!" In reality, Love was a slimy, greedy individual who was out to get money. With "Million Dollar Man" Ted DiBiase as the benefactor for his weekly show, Love would have no problem doing that. Brother Love had a weekly segment on WWE Wrestling Challenge called, "The Brother Love Show." He had a wrestler or manager as his guest every week, usually to talk about a current feud or an upcoming match. Sometimes, a guest wouldn't buy Brother Love's act, and would give him a beat-down. Brother Love fizzled out in 1991. He made a brief comeback in 1995, but soon disappeared again. He still makes occasional on-screen appearances. He competed in the Gimmick Battle Royal at Wrestlemania X-Seven, and also at Vengeance 2003 as part of the APA Invitational, but on both occasions, still could not pull off the victory. Whether you liked Brother Love, or hated him, one thing is for sure. He loves you!