Bruce was born in Los Angeles originally as Bruce Stephen Swetow to parents Earl and Emmeline. He grew up in the neighborhood of Westwood just across from UCLA. Bruce has a BA in Economics from UCLA and an MBA in marketing and behavioral science from The University of Chicago. After moving to New York, he changed his name after having been teased as a child, using his middle name instead.Bruce has worked in advertising and film production, and eventually became a computer programmer for several banks and financial firms. Now in his fourth carer, Bruce works as a model for Flaunt Models in New york as well as the occasional guest starring role on an online sitcom.Bruce lives in New York City and has two children Eric (b. 1989) and Gail (b. 1986)