In 1954, the Bliss-Hayden Theatre was acquired by Douglas Bank, and renamed "The Beverly Hills Playhouse". This was a showcase for several productions written by Douglas Bank (The Preacher, and Journey to a Lonely Star) as well as well-known plays of the time including Jenny Kissed Me, Room Service, The Lawyer, Harvey, and The Second Man. Many actors had performed there including Stanley Adams, Anne Baxter, Ken Mayer, Michael Fox, and Louella Parsons, and directors Larry Stewart and Arthur M. Lowe Jr., as well as others. They owned the theatre until 1959.