After graduated from the Montreal Film School and a year working on famous artists' music videos, Hicham decided to go to Morocco where he was called to work on a lots of national and international feature films as a first assistant director. After many productions, he always felt very close to the production side and creates his own company in 2008 to help the foreign productions shoot in Morocco and develop his own movies. Today Hicham lives in Los Angeles where he opened a branch of his company to develop and produces American feature films. He goes back to Morocco every time a project to be shot there is confirmed.