Grew up on the east coast, since the age of seven was immersed with the family business of bakeries, cafes & restaurants. His father Robert Rosenberg was a seasoned pro at re-branding bakery & restaurant establishments for over 50 years including the landmark location "Eclairs" in New York City. So at the age of 7 years old, Lenny would work side by side in the family businesses till eventually the torch was passed on to Lenny as he bought his first bakery at the age of seventeen.Success quickly ensued and Lenny continued the hot trail of buying & re-branding restaurant's & bakeries one, two or three locations at a time. In the year 2000 Lenny looked for a new challenge by buying restaurants & bakeries all across the country starting in Los Angeles to create the same commitment to quality, food and service and decor by buying notable California restaurants such as Nosh of Beverly Hills, 17th Street Cafe on the famous Montana Ave and Mort's in the Palisades & Junior's in Westwood! Soon word started to spread and Lenny was dubbed "The Michael Jordan of Restaurants" by the public.Lenny's latest acquisitions include: 800 Degrees in California & Marmalade Cafe Santa Monica California Lenny has bought & rebranded over 50 restaurants, eateries & bakeries and is currently working on 3-4 projects at a time!www.LarsRestaurantFlips.com