Melissa Cassera is an actress and screenwriter based in Los Angeles.She has starred in several independent film productions and dozens of national and regional commercials.When she's not on set, Melissa works as an award-winning PR and Personal Branding Expert. She has 10+ years of experience as a PR strategist, marketing + communication virtuoso - and has led multi-million dollar campaigns for companies + start-ups in the US, Canada, the UK, Japan, and France. Her clients regularly score national media attention, book deals (with bidding wars), paid speaking gigs - and sometimes, 6-figure spokesperson deals + reality TV show pilots.From uncovering the latest pop culture trends for business success to prowling around E! Online for hours + hours for legitimate research, Melissa loves the challenge of blending business with passion (and guilty pleasure). Her advice has been featured on NBC, ABC, CBS, and Fox News as well as glossy magazines + web portals like Huffington Post, INC , AMEX Open and Forbes.