After retiring from a career in professional Tennis, Russell made the transition to the world of entertainment becoming an actor, writer, director, & producer.Russell is also CEO of SuperBox Entertainment Group (SEG), a leading global Media & Entertainment company that creatively develops, packages, produces and distributes original entertainment, talent, games, digital information and software across various media. Operations include music, live events, talent management, business intelligence, branding & endorsements, motion pictures, television, & digital media production and distribution for personal computers and mobile devices. The company is based in Beverly Hills, CA with offices in Vancouver, Canada.SEG is a division of SuperBox, Inc., a public company traded over-the-counter under the ticker symbol SBOX.