After spending some years as a professional model and part time actor, Steve started a production company that produced talent searches across the USA for casting directors and agents. Bringing in top Hollywood professionals to local markets resulted in thousands of auditions to be in the showcases. One showcase in Seattle in the early 90's saw 3,000 people audition in one night. (Michelle Williams who won a showcase in San Diego as a 14 year old). After working in publishing for many years, Steve started an online marketing and video production agency at Zfari.com that helps small businesses around the world manage / grow their online presence.