Harry Hogan is an ad-man who is tired of churning out his best ideas for someone else's profit. He has a plan to go into business for himself by raising up a local cookie shop into a national corporate giant. He knows he'll get his way too - because he's got the edge on Ruby Cuzzins, and her questionable ingredients. But before he knows it, he's in over his head with down-home Louisiana voodoo and a strange old kitchen rat named Aloitius...