He is referred to by his surname Cook. He is outgoing, sexually promiscuous and in many ways self destructive. He is introduced to the series as an impulsive seventeen year old who enjoys going out and having a good time. He is usually the life and soul of any party. Sometimes the partying gets out of control and lands him into trouble. He partakes in alcohol and drugs. He has a great interest in the opposite sex and is successful with them.He is best friends with Freddie and JJ. His sexual relationship with Effy Stonem creates cracks in their once solid friendship.Despite his self destructive behaviour ; he also displays a softer side. He is caring and kind hearted.