Parker Selfridge is the company man on Pandora, the Chief Administrator for RDA. He's in charge of all the mining operations on the planet and determined not the let the 'natives' stand in his way. He'd like to use diplomacy- largely because it looks better from a PR standpoint- but is prepared to use force if necessary. He is very fond of golf, and although narcissistic, he is also motivated by money and the rewards that come with it.