Shelby Forthright is the CEO of the Buy'n'Large corporation in the film WALL·E. He filled this role approximately 700 years prior to the events of the film, but can still be seen in holographic advertisements on Earth and videos triggered by events on the Axiom ship's bridge. He is the most prominent character to be seen in entirely live-action shots throughout the film. Because the Buy'n'Large corporation already dominates every aspect of global society at the time of his leadership, it is assumed that he additionally serves as world leader, as he is referred to as Mr. President in one clip.his Cryonics or Suspended animation at the Axiom over 700 years (after operation clean-up fails and send auto message in 2110).