Paul Merton : This is, somebody was planning to make - and have, I think, made - a jacket, a hundred hamsters have gone into this jacket, and animal rights protesters have said this is terrible, and Gieves & Hawkes [pronounced "Geeves"]  Paul Merton : I believe are the names of the tailors, Savile Row tailors. David Steel : "Gieves" [pron. "Jeeves"]  David Steel : , I think you'll find. Paul Merton : "Gieves"? Is it Gieves? David Steel : Could be. Sounds more likely, doesn't it? Paul Merton : Does it? How's it spelled? Angus Deayton : G-E-I. [sic]  Paul Merton : Ah, that's the thing that threw me you see, I was following the letters. Angus Deayton : So Gieves & Hawkes, yes, that's right. And what have they been... Paul Merton : So "Gieves", how do you spell "Gieves"? G-I-E-V-E-S? Angus Deayton : Yeah. Paul Merton : Was there a special day at school where they wrote all these names on a blackboard, because I must have been off sick. So the tailors, they've made a "gacket"...