Jade West is a talented singer and actress with a reputation as a sassy bad girl. She attends Hollywood Arts High School and is frenemies with Tori Vega, although they share the same group of friends. Jade has a somewhat dark attitude and interests and can come across as mean and jealous. She thinks of herself as a rebel. She is sometimes very possessive of her boyfriend Beck Oliver, and becomes jealous when he talks to Tori. She favors dark make-up and clothes. She has at least two tattoos.